Clothes to play sport in are more than just that old T-shirt you can’t bear to throw away, they’re cutting edge fashionable and at the forefront of technological advancements. And now with athleisure becoming the favourite of fashionistas around the world, there’s even more vested in the season offerings of sporting brands.
For most sports clothing brands, comfort and functionality are two of the most important parameters kept in mind while designing outfits. Many brands add elements that provide compression and wicking perspiration off your skin rather than absorbing it, regulating temperatures, enhancing performances, to their repertoire of skills, along with keeping sartorial pundits content with high-end designs.
Whether for golfing shirts or running tights, those looking for functional gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout, Under Armour occupies the top echelons of sporting apparel. Kevin Plank, a former college football player has gone so far as to bet INC.com magazine, that Under Armour fitness trackers and apps will help Under Armour beat Nike.
The sportswear entrepreneur hit upon the idea for the brand when Plank realised the cotton undershirts football players wore under their pads slowed them down when they became soaked with sweat. And after prototyping a moisture-wicking, formfitting alternative, made of women’s undergarment fabrics, and testing it on ex-teammates, Plank set up shop in his grandmother’s basement and went on to become a serious threat to the giants of the sporting world, from Nike to Adidas.
Yogis around the world worship at the altar of Lululemon which creates sporty components for people who want to live long, healthy and fun lives. Their yoga pants for both sexes are favourites for lovers of athleisure while their yoga mats are well worth their hefty price tag.
Founded in 1933 as La Chemise Lacoste, the crocodile sitting on Lacoste T-shirts came to be because René Lacoste, the company’s founder, was nicknamed “the Crocodile” by fans for his tenacity on the tennis court. Lacoste has since diversified from their revolutionary tennis shirts to making gear for golf, sailing, and high fashion and their signature polo shirts have found their way into almost every sporting enthusiast’s wardrobe.
However, for golfers with a sense of humour, Loudmouth’s psychedelic prints provide much succour on the golf course. Started in 2000 when founder Woody decided to make his golf outings convivial occasions, he produced a pair of powder blue pants with Bugs Bunny on them, and today their pants feature an array of dizzying prints and colours that bring much-needed spice to an otherwise conservative game of golf.