Fred Perry: Undeniably British

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Undeniably British, indisputably Fred Perry. The Authentic collection celebrates the spirit of originality by offering classic product without complication. This Autumn/Winter ’15, the Men’s Authentic collection is as sharp and honest as ever. Inspiration is taken from the Mod subcultures that adopted Fred Perry, as well as our own archive of classic sportswear to produce a distinctive collection. Contrasting colours have been rediscovered from the Fred Perry archive such as Cornsilk and Black, Fuschia Marl, Island Green and Inky Blue and Gold, Mahogany and Navy to give the classic Fred Perry Shirt a more subcultural and subversive edge.

Pique shirt styles are adorned with zip necks, DPM Camouflage, Oxford panelling and Lindsay and Lamont Tartans have been added. Bold tipping, colour blocks and gingham trims also update these sharp mod styles. Classic Fred Perry garments including the V-Neck Sweater have been made in 100% Merino for the winter season. Budding Yarn has been used across Knitted Fred Perry shirts, Tipped Sweats, Zip-Through’s and for the first time, a Budding Yarn Tipped Bomber. British sourced materials and manufacturing remain key, Shetland Wool cardigan’s sit alongside Irish Donegal Crew Necks and a suedehead inspired Tank Sweater. Sharp distinctive shirting stands out from the range that includes classic styles among modernist updates.

Alongside the Classic Gingham and the Classic Oxford, End on End shirts, Diagonal Oxford Degrades, Tipped Shirting, Dobby panels, Micro Marl Ginghams, 3 Colour Ginghams, Large Herringbone and Modern Check shirts all offer smart autumnal updates to the classic Fred Perry wardrobe. Black Watch, Cameron, Lindsay, Thompson and Lamont Tartans are new to the range. A Pique Half Zip Sweat is a standout style, inspired by Fred Perry’s own training gear, available in both Dark Carbon and Steel Marl. Fred Perry Authentic is worn to be seen. The embroidered Laurel Wreath is a badge of honour.

Shop Fred Perry at The Collective store near you.

Image Credits: Fred Perry

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