An Emotional Metaphor

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7 For All Mankind takes us through a nostalgic journey of past decades, embracing a retro aesthetic in the Fall/Holiday 2015 offerings. Paying homage to the understated, forever cool attire of the 60’s for men and the iconic shapes and fabrications of the 70’s for women; key products emphasise soft hand feel and are based in icy and warm colours, trousers, braids, and pop stitch details with a touch of glamour.

Few sartorial decisions are as liberating as choosing one’s colours. The Fall 2015 is the season of icy blues, white, and grey. Feminine, soft, and modern, these colours will reinvigorate any wardrobe. With the first autumn wind, a cosy statement piece is the ideal means of warmth and comfort during this seasonal transition. This fall, the sportswear collection will capture this essence with amazingly textured sweaters and beautiful coats. Oversized can mean a few things, it can be a navy wool drop-shoulder wrap coat or a men’s inspired denim shearling jacket. In sweaters, this could be a chunky cable knit or a casually larger neckline of a turtleneck. Or even a genuine leather shift dress, falling just below the knee. Braids: From the coolness of Katniss to the glamour of Cleopatra, braids have always been a go to.

More recently, they have resurfaced on runways of New York Fashion Week and appeared in beauty stories across the globe. Combined with the retro 70’s trend that has infiltrated designer collections, 7FAM’s Braided Skinny Jeans make the perfect marriage between denim and the biggest trend of the season. Inspired by 7FAM’s braided flare from over a decade ago, the brand takes the spirit of their original jean and updates it in modern silhouettes. The result: beautifully adorned braiding detail on the front pockets and waistband of flares, skinny jeans, and skirts in a variety of washes and colours. Over the past year, 7FAM has paid homage to the 60’s with denim A-line skirts and to the 80’s with the 1984 Boyfriend jean.

While these decades have a presence in Fall 2015, the real story is the retro feel of the 70’s. Inspired by this decade, our High Waist Vintage Bootcut, launched in Spring 2015, has its influence. But nothing says retro more in the details of denim than pop stitch. This is the idea of using contrast pearl stitch, a slightly thicker thread than usual, that “pops” on black, grey, and deep blue denim. 7FAM is also committed to continue with the more sophisticated kind, with the additional variants of high waisted wide leg jeans, the billowy blouse, and the fur jacket. Women know the pain of finding the perfect jean, and a flare adds complexity to that quest. On average, a woman in the USA is 5’4” – 5’5” and tailoring a flare (industry standard inseam is 35”) unfortunately wipes out some, if not all, of its’ drama. 7FAM “Tailorless” fits are designed for the majority of women.

This assortment is curated and fit so that most women will not need to tailor them. However, if they do, the integrity of the shape will remain intact. “Tailorless” fits measure a 32” – 33” inseam, allowing women to hit the pavement with the drama they intended. The name of this program has a two-fold meaning. They are “Tailorless” for women 5’5”- 5’6” (vs. 5’9” that the industry standard 35” inseam is designed for), implying that the average woman will not have to tailor them. They are “Tailor Less” for women 5’2 – 5’4”, meaning that one would tailor them less than they would with typical 35” inseams. Our Fall 2015 men’s collection is inspired by 60’s Hollywood icons such as James Dean, Bob Dylan, and Jack Nicholson.

From classic silhouettes to modern washes and luxurious fabrics, 7FAM is focused on delivering rich wash assortments with authentic wear patterns and updating favourites from past seasons. Aged Authentic, designed on new Japanese fabric with a unique double weft construction and Alleyway, crafted from a beautiful Italian no-fade fabric, offer a classic look constructed in a new way. Sportswear offerings such as the Sherpa Lined Jacket and Vintage Denim Shirt make the perfect denim pairings. For 7FAM menswear, soft hand feel has always been a priority. This as mastered with the brand’s Luxe Performance denim and is now expanding with additional pieces, just as soft and undeniably perfect. Crafted from a luxurious brushed mélange fabric, three colours will be offered in the Slimmy fit, along with a strikingly handsome Leather Pieced Jacket designed with supple calf leather sleeves.


LUXE PERFORMANCE SATEEN: Crafted from beautiful Italian sateen, this new program offers comfort and versatility in addition to the standard Luxe Performance qualities men have come to love. Brushed on the inside and out, these garments will only grow by 1% and maintain over 90% recovery rate. This program will be offered in the best-selling straight fit, as well as a new chino that is comfortable through the hip and thigh and slightly tapered from the knee down; available in Navy, Khaki, Grey, Black, Crimson, and Twig Green. Additional key offerings include the re-introduction of Cashmere Denim and a range of knit-like pieces that appear authentic on the outside but feel luxuriously soft on the inside. Striking the balance between black’s severity and white’s impracticality, grey is the perfect neutral.

From Luxe Performance and destroyed denim to a moleskin biker jacket and the most comfortable sweater any man will ever own, some of the most distinctive pieces this Holiday represent various shades of grey. For the guy who indulges in all things indigo, an array of new pieces will satiate his indigo appetite. From a worn-in shirt jacket, a rich blue Henley, or a new toggle coat, every piece is expertly crafted using irresistible premium fabrics and masculine details that a true denim connoisseur will not be able to resist.

An update to the brand’s most beloved fit, the new Slimmy shifts to a traditional straight block. This is designed to naturally fit a man’s body, giving him a more masculine look and feel. With more room in the hip/thigh area, he will have a much easier time getting in and out of those front pockets. Smaller knee and leg openings also modernise this classic fit, making this version of the Slimmy even better than the last. From timeless staples to retro-inspired offerings, 7 For All Mankind presents a diverse collection of pieces that are sure to be classic staples for both men and women.


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